Wonderskin, creator engine

Ten creators, seven videos a week each

A first roster for Wonderskin: lip stain and eyeliner wearers filming every week, paid a base plus a $50 view bonus, judged on cost per 1,000 views.

creators live by week six: 10
creator videos a month at the full roster: 303
weeks from the first creator to the full roster: 5

Lip stain, breakfast to dinner

A creator films bare lips in the morning, a lunch check and a final dinner check on the WONDER BLADING All-Day Lip Stain at $22.00, then names the shade on screen.

Illustrative post

Part 1 of 15

Summary

Creator engine summary
Roster	10 creators, two added a week	Ramp over six weeks: 0, 2, 4, 6, 8, 10 creators live by week. Proposed.
Who	Lip, eye and brow wearers on camera	People who already film wear tests for stains and liners like the 1440 Longwear Eyeliner.
Production	7 videos per creator per week	303 creator videos a month at 10 creators. Calculated from 7 videos a week.
Pay	Base $300 to $800, caps $600 to $1,500	Starter, Standard and Premium bands. Proposed. Ceiling $15,000 a month if all 10 hit the top cap, bonuses excluded.
Bonus	$50 flat past 100,000 views	One bonus per creator per month, organic views only. Proposed.
Compliance	Claims sheet copied from your site	Creators quote only literal brand lines. Every draft is checked against the sheet before it posts.
Rule for the category	Cosmetic claims only	Colour, wear, finish and feel. No skin or health outcomes, no named-brand comparisons.
Goal	$1 per 1,000 views	Proposed target. The simulator starts at $5.74 on Assumption-level inputs.
Report	Every Monday	Videos delivered, views, cost per 1,000 views and the hooks that won or lost.
Decision	Approve the roster and the claims sheet	Your call before the first creator is invited. Day 90 is the review: keep, resize or stop.

Part 1 of 15, continued

The program in numbers

Creators live at full roster: 10; Proposed
Videos per creator per week: 7; Proposed
Creator videos a month: 303; Calculated
Base pay per creator: $1,000; Proposed
Bonus past 100,000 views: $50; Proposed
Bonus at the top cap of the highest band: $700; Calculated
Program cost a month, bonuses included: $10,050; Calculated
Views a month at the assumptions: 1.8M; Calculated
Cost per 1,000 views: $5.74; Calculated
Target cost per 1,000 views: $1; Proposed

Part 2 of 15

Playbook

Former COO of Tabs. I built its creator program to 100M monthly social impressions, and the paid ad engine alongside it. The numbers below come from videos that program produced.

At Tabs I built the creator program and the paid ad engine alongside it. This is the same playbook pointed at cosmetics: many creators, short briefs, one variable per test, losers killed early. I have not run this category before, so the claims sheet and category rules lean on your wording and your team.

monthly social impressions at Tabs: 100M+
views on one reel: 17.7M
views on one video: 8M
views on one video: 6.5M

Part 3 of 15

Why now

21950
Reviews already on the site
The site displays 21950 reviews. A base of buyers who write is a ready pool for the first creator invitations.
Published
4.7 / 5
A rating viewers can check
The site displays Rated 4.7 / 5. A creator showing real wear stands next to a rating the audience can look up.
Published
$35
A shipping line to end every video
Free shipping over $35 and a free full-sized gift on orders over $50 give each creator one concrete closing line.
Published

Part 4 of 15

Principles

One number to protect
Cost per 1,000 views against a $1 target. The simulator starts at $5.74, so every brief exists to close that gap.
One variable per test
Each video changes the hook or the shot, never both. With 303 videos a month at 10 creators, the hook library fills fast and losers are killed early.
Claims come from your pages
Creators quote only lines on the claims sheet, copied from the site. Anything else goes to the lead in the channel before posting.
One channel for the work
Briefs, drafts, claim questions and wins live in one team workspace. The Monday report posts there, so you never have to ask.

Part 4 of 15, continued

One channel for everything

#briefs

Briefs, drafts, reviews and the weekly numbers

Illustrative

NoraMon 8:30 AM
This week's brief: lip stain wear test. Bare lips first, drink something on camera, then show the end of the day. 7 videos each, one variable per video: change the hook only.
JessMon 11:10 AM
Can I say the lip stain lasts all day without touch-ups?
Use the sheet line: Colour won't transfer, fade or feather - and is waterproof too. Nothing about changing the skin or lips themselves.
Report botAppMon 7:00 AM
Weekly report posted: videos delivered per creator, views per video, cost per 1,000 views against the $1 target, hooks that won and hooks that lost.
NoraWed 2:15 PM
Draft sent back, Tay: the hook says the liner never smudges for days. Use the sheet wording: 1440 minutes of budge-proof, smudge-proof staying power. Reshoot the hook only.
JessFri 9:40 AM
My breakfast-to-dinner lip stain video just passed 100,000 views, all organic.
Logged. The $50 flat bonus applies once this month. Can we test it as an ad with your written yes?
Check botAppThu 4:05 PM
Pre-post check: caption has a shipping line. Sheet says Free Shipping on all orders over $35 in USA only. Draft held until the caption matches.

The messages illustrate the working channel, with invented people: briefs go out on Monday, claims questions get an answer the same day, and nothing posts without the check.

Part 5 of 15

Formats

Brief 01
Breakfast to dinner wear test
“I stained my lips at breakfast. Check them at dinner.”
Bare lips in daylight, apply once, film again at lunch and at dinner. Same framing, no touch-ups.
Brief 02
1440 minutes liner test
“There are 1440 minutes in a day. Let's test one liner.”
Close-up of one wing drawn in one take, then a check at midday and one in the evening. Name the shade on screen.
Brief 03
Shade finder
“Warm, cool or olive? How I picked my foundation shade.”
Three shade swatches along the jaw in daylight, then the chosen one blended. Say the undertone out loud.
Brief 04
Liner then stain
“Liner first, then the stain. Watch what the order does.”
Draw the lip line with the liner, fill with stain, show the edge up close. One continuous take.
Brief 05
Gloss over stain
“One clear gloss over my stain. Same colour, new finish.”
Bare stain first, gloss second, turn toward window light for the finish. Hold the tube to camera once.

Every product line in a video comes off the claims sheet word for word, for example “Vegan, cruelty-free and gluten-free. Responsibly formulated with safe ingredients.”, “Colour won't transfer, fade or feather - and is waterproof too. Washes off with your regular cleanser.”, “Less than 2 minutes to apply. 1440 minutes of budge-proof, smudge-proof staying power.”. Product names are said as printed.

Part 6 of 15

Recruiting

Four sources in

Reviewers who already film
The site displays 21950 reviews. Reviewers who post their own wear videos are a first pool to invite, with the lead's approval.
Wear-test searches
Search short video for lip stain, brow and eyeliner wear tests. Shortlist by how long people watch, not by follower count.
Affiliate or ambassador page
No affiliate or ambassador page was found on the site, so there is no existing program to inherit. The roster starts from zero.
Skinsider members
Skinsider Membership is priced at $15.00. Members are repeat users, worth an invitation once the claims sheet is signed off.

Five filters, fewer each step

1Wears it on camera
Applies lip, liner or brow product in one take with bare skin visible.
2Hook sample
Sends three hook ideas of their own before any pay is agreed.
3Audience fit
Comments ask product and shade questions, not only compliments.
4Claims discipline
Passes a short quiz on the claims sheet and the category rules.
5Pace
Can deliver 7 videos a week through the ramp, not one big video.

Part 7 of 15

Who

Lip stain loyalist
Already wears stains daily and films the fade test without being asked.
Likely product: WONDER BLADING All-Day Lip Stain
Liner minimalist
One wing, one take. Shows the shade name and the midday check.
Likely product: 1440 Longwear Eyeliner
Brow-first routine
Starts every get-ready video with brows and shows the close-up.
Likely product: Wonder Blading Brow Stain & Go Masque
Shade hunter
Compares undertones in daylight and explains why a shade fits.
Likely product: Hyper Bond All-Day Stay Serum Foundation
Gloss layerer
Stacks finishes over stain and shows the change in window light.
Likely product: WONDER BLADING Top Gloss
Set builder
Compares what is inside a set against buying singles, with prices on screen.
Likely product: The Bestsellers Set

Left off, every time

Always left out: creators who make skin or health claims about lips, brows or skin; creators who compare Wonderskin with named brands; anyone who retouches swatches or wear footage; and anyone unwilling to follow the claims sheet.

Part 8 of 15

First twenty

Lip stain wearers who film full-day wear tests
Eyeliner creators who draw a clean wing in one take
Brow-focused creators who film a close-up routine
Foundation shade matchers across cool, warm and olive undertones
Get-ready-with-me creators who keep the routine short
Makeup teachers who explain each step simply
Commuter makeup creators who film in transit light
Gym-bag makeup creators who test wear after a workout
Date-night makeup creators who film dinner checks
Glasses wearers who show eye makeup behind frames
Gloss layering creators who stack finishes
Budget-minded creators who compare sets with singles
Creators who review value sets and bundles
Gift-guide creators who film sets and gift cards
Tool and brush demonstrators with satisfying close-ups
Creators who film lip liner and lip stain together
Creators who film cleansing balm removal routines
Mid-life makeup creators who show wear on textured lips
Vegan beauty creators who already talk about cruelty-free shopping
Fast-edit creators who cut a wear test in two beats

Part 9 of 15

Claims sheet

Approved, word for word

Quoted exactly as the brand publishes it.

“Vegan, cruelty-free and gluten-free. Responsibly formulated with safe ingredients.”
Lip stain videos, said as the brand's own wording
“Colour won't transfer, fade or feather - and is waterproof too. Washes off with your regular cleanser.”
Wear tests and fade checks on the lip stain
“Less than 2 minutes to apply. 1440 minutes of budge-proof, smudge-proof staying power.”
Eyeliner videos, especially the 1440 minutes format
“95% natural formula - Vegan, paraben-free, gluten-free, alcohol-free and cruelty-free.”
Brow Stain & Go Masque videos only
“Made to flex. Formulated to last.”
Foundation shade and wear videos
“Free shipping & hassle free color exchanges/returns. Always.”
Closing line, after the lead confirms the shipping wording

Never said

Each one with the reason it stays out.

Heals chapped lips
A health outcome. The site only describes soft, hydrated feel.
Works better than other brands' stains
A comparison with named or implied competitors that the site does not support.
Dermatologist approved
No such endorsement appears on the pages read.
Safe for every skin type
Broader than the site's own wording about safe ingredients.
Lasts through anything, for days
Goes past the site's stated wear time and the waterproof line.
Plumps lips permanently
A change to the body and a permanence the site never states.

To confirm with the brand

Held until someone on the brand side signs off.

Free shipping, always
The site also shows a threshold over $35 in USA only. The lead confirms which line creators use.
Lips stay soft all day, as our alcohol-free formula hydrates where others dry.
Contains a comparison with other products. The lead decides if creators may say it.

Part 10 of 15

Pay

Starter
$300–600
a month, by band
Starter: for creators proving they can hold the weekly pace and follow the claims sheet.
Bonus at the cap: $300
Standard
$500–1,000
a month, by band
Standard: for creators whose lip and eye videos keep earning steady organic views.
Bonus at the cap: $500
Premium
$800–1,500
a month, by band
Premium: for the few whose wear tests repeatedly beat the cost per 1,000 views target.
Bonus at the cap: $700

Under 100,000 views
$0
The base pay covers the work.
100,000 views
+$50 flat
Whatever the band.
1,000,000 views
Top-up to your cap
Bonus = band cap − base pay.

One bonus per creator per month, however many videos pass 100,000 views.
The bonus is per video: a video that passes 100,000 views earns $50 flat.
Only organic views count. Views from ads do not move the bonus.
No bonus on a video that broke the claims sheet or the category rule, even if it took off.

Starter: $600 cap − $300 fee = $300 bonus; Standard: $1,000 cap − $500 fee = $500 bonus; Premium: $1,500 cap − $800 fee = $700 bonus.

The bonus pays for reach after the work is done, never instead of it. One bonus per creator per calendar month keeps it an incentive and keeps the program cost predictable.

Part 11 of 15

Simulator

Read it as a stress test. On Assumption-level inputs the cost is $5.74 per 1,000 views against the $1 target. To hit it, 4.2% of videos go viral or the median video reaches 21,711 views.

Program facts

Wonderskin creator engine, per month

Monthly cost: $10,050
Base pay: $10,000
Est. bonuses: $50
Videos / month: 303
Est. views / month: 1.8M
Cost per 1,000 views: $5.74

Above the $1 target at these inputs.

To hit $1, the roster needs about 10.1M views a month. That means about 4.2% of videos going viral, or a median near 22K views per video. That is why the day-90 gate exists: keep the accounts that clear it, replace the rest.

Proposed, not measured. Views = videos × median, breakouts at 10× the median, viral at 750K. Bonus: +$50 for a viral video, one per creator per month.

Part 11 of 15, continued

What moves the result

Cost per 1,000 views by median views per video
If the median is	Views / month	Monthly cost	Cost / 1K	Hits target
750	1.4M	$10,050	$6.96	No
1,500	1.8M	$10,050	$5.74	No
3,000	2.4M	$10,050	$4.24	No

Cost per 1,000 views by share of viral videos
If the viral share is	Views / month	Monthly cost	Cost / 1K	Hits target
0.3%	1.2M	$10,000	$8.44	No
0.5%	1.8M	$10,050	$5.74	No
1%	2.9M	$10,150	$3.52	No

The math. Videos a month = 10 creators × 7 a week × 52 ÷ 12 = 303. Views per video = (1 − 4% − 0.5%) × 1,500 + 4% × 10 × 1,500 + 0.5% × 750,000 = 5,782.5; 303 videos × 5,782.5 = 1.8M views a month. Cost = 10 × $1,000 = $10,000 base + 1 bonus × $50 = $10,050. Cost per 1,000 views = $10,050 ÷ 1.8M × 1,000 = $5.74 against a $1.00 target. To hit the target, either 4.2% of videos go viral or the median video reaches 21,711 views, other inputs held.

Move the sliders and the label recalculates. The result is only as good as the guesses behind it, so the median views, the share of breakouts and the share of viral videos are marked as Assumptions until the first month of posts replaces them.

Part 12 of 15

Phases

Creators live by week (proposed): 0, 2, 4, 6, 8, 10

0Wk 1
2Wk 2
4Wk 3
6Wk 4
8Wk 5
10Wk 6

Creator ramp by week
Item	Wk 1	Wk 2	Wk 3	Wk 4	Wk 5	Wk 6
Creators live	0	2	4	6	8	10
Videos a week	0	14	28	42	56	70
Base pay a month	$0	$2,000	$4,000	$6,000	$8,000	$10,000

Warm-up
Two creators a week
Two creators a week up to 10 over six weeks: 0, 2, 4, 6, 8, 10 live. Claims sheet and quiz are done before each first post. Proposed.
Month 1
Full roster, hook library starts
10 creators at 7 videos a week: 303 videos a month. First losers killed early, first Monday reports land.
Month 2
Kill formats that miss
Formats that miss the $1 target are dropped. Pay bands move only on evidence. Best wear tests go to the paid step with creator permission.
Month 3
Reward what works
Premium band for the few who earn it. One new format tested at a time, one variable per test, cost per 1,000 views tracked weekly.
Day 90
Decision review
Keep, resize or stop. Simulator inputs are replaced with real median views, breakout share and viral share.
Monthly ceiling
A hard cap
All 10 creators at the top cap: $15,000, bonuses excluded. Proposed. Anything above needs your approval.

$15,000 Monthly ceiling, all 10 creators at the top cap, bonuses excluded Proposed

The roster grows by two creators a week, so hook performance can be read week over week instead of by anecdote.

Part 13 of 15

Report

Every Monday: videos delivered, views per video, cost per 1,000 views against the $1 target, and the hooks that won and lost. You never have to ask.

Creator engine, last 4 weeks

Target $1 per 1,000 organic views Illustrative

Creators reporting: 5
Posts last week: 32
Avg cost per 1,000 views: $8.94
Bonuses owed: $0
Keep / Watch / Replace: 1 / 1 / 3

Per-creator results, last four weeks, sorted by cost per 1,000 views
Creator	Band	Format	Posts	Median	Best	Cost / 1K	Bonus	Flags	Call
Creator A	Starter	Breakfast to dinner wear test	7	2.1K	25K	$3.37	$0	None	Keep
Creator B	Standard	1440 minutes liner test	7	1.4K	8.4K	$9.83	$0	Claim check	Replace
Creator C	Premium	Shade finder	6	1.8K	54K	$7.94	$0	None	Watch
Creator D	Starter	Liner then stain	5	900	3.6K	$12.99	$0	Over cap?	Replace
Creator E	Standard	Gloss over stain	7	1.2K	11K	$10.59	$0	Release missing	Replace
All creators	not applicable	not applicable	32	1.5K	54K	$8.94	$0	not applicable	not applicable

Illustrative rows with invented creators, coherent with the pay bands above. Keep means the cost per 1,000 views is at or under the program average, Watch is up to half again over it, and Replace is anything higher.

Part 14 of 15

Organic to paid

From organic to paid

Post organically
Every video goes out organic first. Only organic views count toward the $50 bonus.
Pick the winners
Videos near 100,000 views or beating the $1 target go on a shortlist.
Ask permission
With the creator's written yes, the video is tested as an ad, one variable per test.
Kill or scale
Losers are killed early. Winners get more budget and the creator hears the result.

From the video to the checkout

Send viewers to the product page of the product shown, such as the WONDER BLADING All-Day Lip Stain at $22.00.
Use the shipping line that matches the site: free shipping over $35, USA only, and a free full-sized gift over $50.
For set videos, point to The Bestsellers Set at $50.00 and show what is inside against the singles.
Mention Subscribe & Save 20% only when the product page shows it.
No store-shelf claims: no retailer was found in the pages read, so nothing is promised about stores.

Part 15 of 15

Category rules

Cosmetics rules every creator follows

Wonderskin sells lip, eye, brow and complexion colour. Creators talk about colour, wear, finish and feel, and nothing beyond the claims sheet.

Cosmetic claims only
Talk about colour, wear, finish and feel. Never describe a change to skin, lips or brows as a body, and never promise a health outcome.
Use the sheet wording
When a creator states a claim, it is a line from the claims sheet, copied from the site. Questions go to the lead in the channel before the video posts.
Show real wear
No filters or retouching on swatches or wear footage. Film in daylight and name the shade, such as a WONDER BLADING All-Day Lip Stain shade, on screen.
Disclose every post
Every post carries the platform's paid-partnership label and a plain spoken or written disclosure in the first lines.
No named-brand comparisons
Never compare Wonderskin with another brand by name or by hint. Compare only shades, finishes or sets inside the Wonderskin range.
Prices and shipping match the site
State prices and offers exactly as the site shows them: free shipping over $35, USA only, and Subscribe & Save 20% only where it appears.

The brand’s legal team sets the final rules. This is the operating floor I’d start from, not legal advice.

Want to see the first briefs?

Grab a time here

Reviews already on the site

A rating viewers can check

A shipping line to end every video

One number to protect

One variable per test

Claims come from your pages

One channel for the work

Breakfast to dinner wear test

1440 minutes liner test

Shade finder

Liner then stain

Gloss over stain

Four sources in

Five filters, fewer each step

Lip stain loyalist

Liner minimalist

Brow-first routine

Shade hunter

Gloss layerer

Set builder

Left off, every time

Approved, word for word

Never said

To confirm with the brand

Starter

Standard

Premium

Two creators a week

Full roster, hook library starts

Kill formats that miss

Reward what works

Decision review

A hard cap

From organic to paid

From the video to the checkout

Cosmetics rules every creator follows

Cosmetic claims only

Use the sheet wording

Show real wear

Disclose every post

No named-brand comparisons

Prices and shipping match the site

Want to see the first briefs?