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Wonderskin

Sponsored · Exhibit 01 · Whimsical Warm Rose

Whimsical is a warm rose that stays where you put it.

Rated 4.7 / 5 by our shoppers, Whimsical is the warm rose in our WONDER BLADING All-Day Lip Stain line. It is transfer-proof, waterproof and life-proof, and it washes off with your regular cleanser when the day is done.

Meet Whimsical, then find your own shade.

Claim to confirm with brand: Confirm which product the rating covers

WONDER BLADING All-Day Lip Stain - Whimsical
Warm rose. Zero fuss.

4.7 / 5

Rated by our shoppers

WONDERSKIN.COM

Whimsical, a warm rose stain

Shop Now
Format
Product hero
Persona
Shade shoppers drawn to a wearable warm rose lip colour
Reason to buy
Review count
Funnel stage
Top of funnel
Product
WONDER BLADING All-Day Lip Stain - Whimsical
Lands on
Landing page

Why it should work. A big rating number on a hero shot gives a cold audience a fast reason to stop and look.

Tests. Whether a rating-led hero beats a shade-led hero on thumb-stop.

Wonderskin

Sponsored · Exhibit 02 · Free Shipping Bag

Free shipping over $35 in the USA, plus a gift over $50.

Our WONDER BLADING All-Day Lip Stain is $22.00. Build the bag past $35 for free shipping, or past $50 and a free full-sized gift joins your order. Transfer-proof, waterproof, life-proof colour in every shade.

Free shipping and hassle free colour exchanges. Always.

Claim to confirm with brand: Shipping offer applies in the USA only

WONDER BLADING All-Day Lip Stain
Free shipping over $35

Free shipping starts at $35

Free full-sized gift on orders over $50

WONDERSKIN.COM

Free shipping over $35

Shop Now
Format
Offer on product photo
Persona
Shoppers one item short of free shipping
Reason to buy
Free shipping and gift
Funnel stage
Bottom of funnel
Product
WONDER BLADING All-Day Lip Stain
Lands on
Landing page

Why it should work. A visible threshold gives a warm shopper a reason to add one more item before checkout.

Tests. Whether the shipping threshold lifts cart size versus a product-only offer.

Wonderskin

Sponsored · Exhibit 03 · Undertone Chips

Haze, Muse, Halo, Echo. Which undertone is yours?

Our Hyper Bond All-Day Stay Serum Foundation is made to flex and formulated to last. Cool, neutral, warm or olive, there is a shade named for your undertone, and our Shade Match Promise means unlimited exchanges within 30 days of delivery.

Not the right match? Exchange until it is.

Hyper Bond All-Day Stay Serum Foundation
Which undertone are you?
  1. 1Haze (cool)
  2. 2Muse (neutral)
  3. 3Halo (warm)
  4. 4Echo (olive)

WONDERSKIN.COM

Find your foundation shade

Find My Shade
Format
Product photo, ingredient chips
Persona
Foundation shoppers unsure of their undertone
Reason to buy
Shade Match Promise
Funnel stage
Middle of funnel
Product
Hyper Bond All-Day Stay Serum Foundation
Lands on
Landing page

Why it should work. Shade anxiety is the main barrier on foundation, and the exchange promise answers it directly.

Tests. Whether naming undertones in the creative beats a generic foundation shot.

Wonderskin

Sponsored · Exhibit 04 · Eyeliner Menu

Less than 2 minutes to apply. 1440 minutes of staying power.

Did you know there are 1440 minutes in a day? That is how long our 1440 Longwear Eyeliner will last. Budge-proof, smudge-proof, and twelve shades to choose from, from Liquorice jet black to Aqua turquoise.

Black, brown, green or blue. Take your pick.

1440 minutes. One liner.

1440 Longwear Eyeliner

  • Liquorice (rich jet black)
  • Kalamata (deep brown)
  • Olive (green)
  • Aqua (turquoise)
1440 Longwear Eyeliner

WONDERSKIN.COM

1440 minutes of eyeliner

Shop Now
Format
Menu-card split, product photo
Persona
Eyeliner wearers tired of smudges by midday
Reason to buy
Budge-proof eyeliner
Funnel stage
Middle of funnel
Product
1440 Longwear Eyeliner
Lands on
Landing page

Why it should work. The shade menu turns one eyeliner into a choice between colours, not a yes or no.

Tests. Whether a shade list outperforms the staying-power claim as the lead.

Wonderskin

Sponsored · Exhibit 05 · Clear Shine Gloss

A clear shine over any lip colour you already love.

Our WONDER BLADING Top Gloss comes in Clear Shine, plus Holographic, Silver Glitter, Gold Glitter, Red Glitter and Blue Glitter. Layer it over a lip stain for a juicy finish. Free shipping, always.

Clear Shine is the quiet one.

WONDER BLADING Top Gloss - Clear Shine
Clear Shine

Shine on top of colour

WONDERSKIN.COM

Top Gloss, Clear Shine

Shop Gloss
Format
Full-bleed photo
Persona
Lip stain wearers who want a glossy finish on top
Reason to buy
Free shipping and gift
Funnel stage
Top of funnel
Product
WONDER BLADING Top Gloss - Clear Shine
Lands on
Landing page

Why it should work. A full-bleed gloss shot is a clean add-on pitch for people who already wear a stain.

Tests. Whether the add-on angle reaches existing lip stain buyers.

Wonderskin

Sponsored · Exhibit 06 · Whimsical All Day

Same lip colour, morning to night.

Whimsical, a warm rose, is part of our WONDER BLADING All-Day Lip Stain line: 12 hours. Zero touch-ups. The colour won't transfer, fade or feather, and it is waterproof too.

Wake up, wear it, forget it.

Morning

Morning

Midday

Midday

Evening

Evening

Morning, midday, evening: same colour

12 hours. Zero touch-ups.

WONDERSKIN.COM

12 hours. Zero touch-ups.

Shop Whimsical
Format
Three-photo collage
Persona
Busy people who hate reapplying lip colour
Reason to buy
Colour that lasts all day
Funnel stage
Middle of funnel
Product
WONDER BLADING All-Day Lip Stain - Whimsical
Lands on
Landing page

Why it should work. Three photos tell a day-long story without a word of claim copy.

Tests. Whether the collage format beats a single hero for the long-wear promise.

Wonderskin

Sponsored · Native 01 · Lip Colour Notes

My lip colour wishlist, in the notes app.

Won't transfer. Won't fade or feather. Waterproof. Alcohol-free so lips stay soft. Our WONDER BLADING All-Day Lip Stain is vegan, cruelty-free and gluten-free, and it washes off with your regular cleanser.

Tick every line with one stain.

WONDER BLADING All-Day Lip Stain

Notes

The lip colour checklist

  • Won't transfer or feather
  • Waterproof, for real
  • Alcohol-free, lips stay soft
  • Washes off with my cleanser

WONDERSKIN.COM

A vegan lip stain that stays

See The Stain
Format
Notes app over product photo
Persona
Ingredient-label readers shopping lip colour
Reason to buy
Vegan, cruelty-free formula
Funnel stage
Middle of funnel
Product
WONDER BLADING All-Day Lip Stain
Lands on
Landing page

Why it should work. A checklist in a notes app reads like a person, and each line is a claim the brand already makes.

Tests. Whether native-looking list creative lifts click-through over polished photos.

Wonderskin

Sponsored · Native 02 · Pizza Test Chat

Dinner, drinks, and the lip colour is still there.

Our WONDER BLADING All-Day Lip Stain is built to hyper-stain: touch-up-free colour that just won't budge, while keeping lips soft and hydrated for hours. Our high-tech vegan formula is alcohol-free.

Shades from Whimsical to Divine.

Bestie

You still have lipstick on after pizza?

WONDER BLADING All-Day Lip Stain

It's a stain. Transfer-proof, waterproof, life-proof.

Send me the shade name.

WONDERSKIN.COM

Colour that won't budge

Shop Now
Format
Message thread with photo
Persona
Friends who ask what lip colour survived dinner
Reason to buy
Colour that lasts all day
Funnel stage
Top of funnel
Product
WONDER BLADING All-Day Lip Stain
Lands on
Landing page

Why it should work. A friend-to-friend thread is the format where lip colour recommendations already happen.

Tests. Whether a chat creative beats a product shot for top-of-funnel reach.

Wonderskin

Sponsored · Native 03 · Shade Poll

Bubblegum pink or warm tan? Stories poll, you decide.

Neon Rose is a bubblegum pink lip stain. Saddle is a warm tan 360 Contour Lipliner. Not sure which suits you? For lip stain, our Shade Match Promise means unlimited exchanges within 30 days of delivery.

Vote with your lips.

Neon Rose (bubblegum pink)
Saddle (warm tan)

Neon Rose or Saddle?

Neon Rose (bubblegum pink)Saddle (warm tan)

WONDERSKIN.COM

Pick a shade, swap if wrong

Find My Shade
Format
Stories poll
Persona
Undecided shoppers choosing between bold and neutral
Reason to buy
Shade Match Promise
Funnel stage
Middle of funnel
Product
WONDER BLADING All-Day Lip Stain
Lands on
Landing page

Why it should work. A poll invites a tap and makes the shade choice feel low-risk because of the exchange promise.

Tests. Whether an interactive poll format lowers the cost of a first engagement.

Wonderskin

Sponsored · Native 04 · Lip Oil Camera Roll

Camera roll, Saturday: the lip oil that made the cut.

Our Lip Rehab Serum Oil has double the industry standard concentration of highly-refined shea butter, plus Avocado Oil, Jojoba Oil, Vitamin E and Apricot Oil, for intense moisture and protective antioxidants.

Tinted, Honey, Kissed or Clear.

Lip Rehab Serum Oil
RecentsSaturday
Late morningEdit

Shea butter, in a lip oil

WONDERSKIN.COM

Shea butter lip oil

Shop Lip Oil
Format
Camera-roll share
Persona
Dry-lip sufferers who keep a lip oil in every bag
Reason to buy
Soft, hydrated lips
Funnel stage
Top of funnel
Product
Lip Rehab Serum Oil
Lands on
Landing page

Why it should work. A camera-roll share feels like a personal find and carries the ingredient claim in the brand's own words.

Tests. Whether an ingredient-led native post reaches dry-lip shoppers.

Wonderskin

Sponsored · Meme 01 · Lunch Touch-Up Drake

Lunch is for eating, not for reapplying.

Our WONDER BLADING All-Day Lip Stain is built for 12 hours. Zero touch-ups. The colour won't transfer, fade or feather, and it is waterproof too. Save the mirror breaks for something more fun.

Eat first. Colour stays.

Touch-ups are for other lipsticks

Drake Hotline Bling meme about Wonderskin

Reapplying lip colour at lunch

12 hours. Zero touch-ups.

Wonderskin

WONDERSKIN.COM

12 hours, zero touch-ups

Shop Now
Format
Meme template, product swapped in
Persona
Office wearers who reapply lip colour at lunch
Reason to buy
Colour that lasts all day
Funnel stage
Top of funnel
Product
WONDER BLADING All-Day Lip Stain
Lands on
Landing page

Why it should work. Everyone knows the lunch-break reapply, so the meme sells the claim in one glance.

Tests. Whether humor on the long-wear claim beats the plain claim.

Wonderskin

Sponsored · Meme 02 · Soft Lip Switch

Your lips deserve a formula that does not dry them out.

Our alcohol-free formula hydrates where others dry. WONDER BLADING All-Day Lip Stain keeps lips soft for hours, with colour that won't budge. Time to look away from the one that dries you out.

Lips stay soft all day.

Looking at a softer lip stain

Distracted Boyfriend meme about Wonderskin

Alcohol-free lip stain

Me

My drying lip colour

Wonderskin

WONDERSKIN.COM

Alcohol-free lip stain

Shop Now
Format
Meme template, product swapped in
Persona
Lip colour wearers whose current shade dries them out
Reason to buy
Vegan, cruelty-free formula
Funnel stage
Top of funnel
Product
WONDER BLADING All-Day Lip Stain
Lands on
Landing page

Why it should work. The switch meme frames dryness as the thing to leave behind, without naming a competitor.

Tests. Whether a category-contrast meme drives clicks from dry-lip shoppers.

Wonderskin

Sponsored · Meme 03 · Shade Dilemma

Warm rose or bubblegum pink? We know.

Whimsical or Neon Rose? Stop sweating. Our Shade Match Promise means unlimited exchanges on lip stain until you find your perfect match, within 30 days of delivery.

Swap it if it isn't right.

Warm rose or bubblegum pink?

Two Buttons meme about Wonderskin

Whimsical (warm rose)

Neon Rose (bubblegum pink)

Me, choosing a shade

Wonderskin

WONDERSKIN.COM

Unlimited shade exchanges

Find My Shade
Format
Meme template, product swapped in
Persona
Shade-anxious lip stain shoppers
Reason to buy
Shade Match Promise
Funnel stage
Middle of funnel
Product
WONDER BLADING All-Day Lip Stain
Lands on
Landing page

Why it should work. The two-button meme names the exact hesitation and the promise removes it.

Tests. Whether naming real shades in a meme lifts clicks versus a generic shade pitch.

Wonderskin

Sponsored · Meme 04 · Liner Brain Ranking

Eyeliner, ranked by how long it lasts.

Less than 2 minutes to apply. 1440 minutes of budge-proof, smudge-proof staying power. Our 1440 Longwear Eyeliner comes in twelve shades, from jet black Liquorice to pearlescent Oyster Blue.

Level four is the 1440 Longwear Eyeliner.

Smart liner choices, ranked

Expanding Brain meme about Wonderskin

Eyeliner that smudges

Eyeliner you retouch

1440 Longwear Eyeliner

1440 minutes of budge-proof, smudge-proof staying power.

Wonderskin

WONDERSKIN.COM

Budge-proof, smudge-proof liner

Shop Eyeliner
Format
Meme template, product swapped in
Persona
Eyeliner fans who retouch before noon
Reason to buy
Budge-proof eyeliner
Funnel stage
Middle of funnel
Product
1440 Longwear Eyeliner
Lands on
Landing page

Why it should work. A ranking meme puts the 1440-minute number at the top of the ladder.

Tests. Whether the number-led meme beats the shade menu for eyeliner.

Wonderskin

Sponsored · Meme 05 · Free Shipping Sign

Six eyeshadow shades. Free shipping, always.

IYKYK Eyeshadow Stick comes in Vixen, Pink Quartz, Champagne, Mink, Ash and Green Smoke. Pick your shade and your order ships free. Always. Free shipping and hassle free colour exchanges apply to returns too.

Prove us wrong in the comments.

Free shipping, always.

Change My Mind meme about Wonderskin

Free shipping, always. Change my mind.

Wonderskin

WONDERSKIN.COM

IYKYK Eyeshadow Sticks

Shop Now
Format
Meme template, product swapped in
Persona
Eyeshadow shoppers who hate paying for shipping
Reason to buy
Free shipping and gift
Funnel stage
Bottom of funnel
Product
IYKYK Eyeshadow Stick
Lands on
Landing page

Why it should work. The debate sign turns a shipping promise into a comment-bait statement.

Tests. Whether a shipping-led meme works for a bottom-funnel audience.

Wonderskin

Sponsored · Meme 06 · Lip Stain Master Plan

The plan: put it on once. The twist: that is the plan.

WONDER BLADING All-Day Lip Stain: 12 hours. Zero touch-ups. Colour that won't transfer, fade or feather, and it is waterproof too. It washes off with your regular cleanser when you are done.

Zero touch-ups. Plan complete.

The plan needs no touch-ups

Gru's Plan meme about Wonderskin

Pick a lip stain shade

Wear it to work

Realise it never needed a touch-up

Realise it never needed a touch-up

Wonderskin

WONDERSKIN.COM

Put it on once

Shop Now
Format
Meme template, product swapped in
Persona
Lip colour wearers who plan around touch-ups
Reason to buy
Colour that lasts all day
Funnel stage
Top of funnel
Product
WONDER BLADING All-Day Lip Stain
Lands on
Landing page

Why it should work. The repeated twist lands the zero touch-ups claim as a punchline.

Tests. Whether a second long-wear meme format holds up against the Drake version.

Wonderskin

Sponsored · Meme 07 · Buff Soft Lips

Strong lip colour. Soft lips.

Lips stay soft all day, as our alcohol-free formula hydrates where others dry. Our WONDER BLADING All-Day Lip Stain keeps lips soft and hydrated for hours while the colour stays put.

Soft lips, strong colour.

Soft lips, strong colour

Buff Doge vs. Cheems meme about Wonderskin

Alcohol-free lip stain that hydrates

Lip colour that dries lips out

Wonderskin

WONDERSKIN.COM

Hydrates where others dry

Shop Now
Format
Meme template, product swapped in
Persona
Shoppers whose lip colour leaves lips dry
Reason to buy
Soft, hydrated lips
Funnel stage
Top of funnel
Product
WONDER BLADING All-Day Lip Stain
Lands on
Landing page

Why it should work. The strong-versus-weak meme contrasts the category without naming anyone.

Tests. Whether the hydration contrast works as well as the long-wear angle.

Wonderskin

Sponsored · Meme 08 · Balm To Serum Oil

Plain balm is fine. This is refined.

Double the industry standard concentration of highly-refined shea butter, plus Avocado Oil, Jojoba Oil, Vitamin E and Apricot Oil. That is what goes in our Lip Rehab Serum Oil, for intense moisture and protective antioxidants.

Shea butter. Four more ingredients.

Upgrade your lip balm

Tuxedo Winnie The Pooh meme about Wonderskin

Plain lip balm

Lip Rehab Serum Oil with shea butter

Wonderskin

WONDERSKIN.COM

Lip oil, refined

Shop Lip Oil
Format
Meme template, product swapped in
Persona
Lip balm loyalists ready to upgrade
Reason to buy
Soft, hydrated lips
Funnel stage
Middle of funnel
Product
Lip Rehab Serum Oil
Lands on
Landing page

Why it should work. The tuxedo meme gives a quiet upgrade story to the ingredient list.

Tests. Whether the ingredient claim travels in a meme as well as in the native post.

Photography and product names belong to Wonderskin. Every ad lands on a page in this package. Memes use real, recognizable templates with Wonderskin product photography composited in; template rights to clear before running. Hooks, personas and the texts shown inside memes and chats are proposed, not real customer quotes.